比亚迪再出手，中国车市又新增一个汽车品牌

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp style=\"text-align: justify\"\u003e近日，工信部公布新一批《道路机动车辆生产企业及产品公告》新产品公示，\u003c!--SECURE_LINK_BEGIN_0--\u003e比亚迪\u003c!--SECURE_LINK_END_0--\u003e旗下新增一个全新的汽车品牌领汇。此次产品公示中，领汇品牌共񀙞款新车，其𰷅款是纯电轿车，包括领汇e5、领汇e7、领汇e9；1款插混MPV，即领汇M9。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"text-align: justify\"\u003e根据公开的图片信息，上񙽤款领汇品牌的车标区别于比亚迪原车标，但领汇品牌的新车均由比亚迪王朝网、海洋网车型改款迭代而来，涉及的车型包括\u003c!--SECURE_LINK_BEGIN_1--\u003e比亚迪夏\u003c!--SECURE_LINK_END_1--\u003e、\u003c!--SECURE_LINK_BEGIN_2--\u003e汉\u003c!--SECURE_LINK_END_2--\u003eDM-i、秦PLUS EV、\u003c!--SECURE_LINK_BEGIN_3--\u003e海�\u003c!--SECURE_LINK_END_3--\u003e EV等。\u003c/p\u003e\u003cp data-exeditor-arbitrary-box=\"image-box\" style=\"text-align: justify\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_0--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e比亚迪新品牌领汇。\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"text-align: justify\"\u003e第一财经记者了解到，领汇的商标已�年申请注册。根据规划，领汇品牌主要面向B端市场的大批量采购需求，该品牌整合比亚迪原对公事业部的e系列新能源车型，拥有独立的渠道体系。设立领汇品牌的目的是为区别面向B端市场的车型和面向C端市场的车型，旨在推动比亚迪高端化战略。\u003c!--AI_AD_1000--\u003e\u003c!--AI_AD_2000--\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"text-align: justify\"\u003e2025年，比亚迪全年累计销量超�万辆，同比增񝛽.73%。其中，定位主流市场的王朝网、海洋网销量�.85万辆，定位高端品牌的腾势年销量�万辆。换言之，高端化仍是比亚迪需要突破的焦点。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"text-align: justify\"\u003e无独有偶，去年，广汽集团旗下的\u003c!--SECURE_LINK_BEGIN_4--\u003e广汽埃安\u003c!--SECURE_LINK_END_4--\u003e也明确将区分B端市场和C端市场。为了改善大众对埃安固有的网约车品牌形象，广汽埃安�年宣布将发布一个B端专用的品牌，此举正是为了全面分离B端、C端市场，分别针对不同市场推出不同的专属车型，且B端、C端的渠道、运营也将分离。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"text-align: justify\"\u003e2025年，国内汽车品牌数量已超�个。伴随激烈的车市竞争，国内车企一方面呈现资源整合的大趋势，集中力量降本增效；另一方面，加速推进高端化，抢占高利润市场求生，包括东风集团与华为合作的奕境、广汽集团与华为合作的启境一众新涌现的汽车品牌等均定位高端化。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"text-align: justify\"\u003e\u003c!--SECURE_LINK_BEGIN_5--\u003e中信证券\u003c!--SECURE_LINK_END_5--\u003e最新研报指出，2026年车市的主线之一，即是自主品牌高端化提速。尽�年市场各价格带均有较多供给，国内市场竞争依然较大，但高端化领先的头部车企依然能够实现较高的边际利润。\u003c/p\u003e\u003cp\u003e(本文来自第一财经)\u003c/p\u003e\u003cdiv powered-by=\"qqnews_ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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